Almazroui Medical Centre
The Almazroui Medical Centre Brand Identity presents a futuristic, human-centered, and professional visual system aimed at establishing trust, modernity, and emotional connection with patients and staff alike. The brand uses "Healthy Blue," "Turquoise," and "Healing Purple" to reflect cleanliness, safety, and empathy — essential for healthcare environments. The identity extends seamlessly across digital applications, signage, staff uniforms, promotional material, and even wearables, reinforcing consistency and brand recall. The supporting icons (+, arcs, etc.) and playful patterns evoke friendliness while maintaining professionalism.
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Client Brief
Business: Private medical center specializing in day surgeries and outpatient procedures in Abu Dhabi.
Objectives:
Rebrand the clinic to match modern healthcare expectations.
Position the center as trustworthy, innovative, and community-friendly.
Increase visibility through social responsibility campaigns, engaging digital presence, and modern wayfinding systems.
Deliverables Requested:
Logo, typography, and full brand guideline.
Internal and external signage system.
Digital interfaces (wearables, app icon).
Advertising visuals for billboards and public spaces.
Social issue campaign for public awareness.
Branded merchandise (cups, masks, bags, uniforms, etc.)
The Direction
Visual Language:
Minimalist, geometric, and clean — anchored by the symbolic “M” logo that echoes both symmetry and openness.
Vibrant healthcare palette with high contrast for legibility and visual comfort.
Rounded shapes and icons subtly inspired by medical symbols — crosses and arcs — to create a friendly, non-threatening feel.
Tone:
Reassuring, optimistic, and inclusive — aimed at establishing emotional trust and visual clarity.
Confident but not intimidating; innovative but still accessible.
Digital Marketing Strategy:
Primary Channel: Social media and out-of-home campaigns, with a focus on relatable visuals of staff and community engagement.
Social Campaigns: Tie-in emotional messaging with health awareness (e.g., "Social Issue Campaign").
App & Smartwatch Integration: Showing tech integration not just as a service layer but as a lifestyle extension.
Consistency across platforms (print, digital, and spatial branding) ensures high recall and solidifies brand trust.
Engagement Tactics: QR-based staff badges, personalized experience, and content co-creation (patients/staff stories).
