Beit Arabi
Beit Arabi is an interactive Arabic language learning center for children. Our website offers a playful and informative experience for parents to explore our programs, book classes, and understand how we make learning Arabic fun, engaging, and effective through creativity and personal growth.
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Client Brief
Beit Arabi is a modern Arabic language learning center designed for children. It offers in-person interactive Arabic lessons through a playful, immersive, and engaging educational environment. The center’s mission is to make learning Arabic fun, effective, and emotionally rewarding — both for children and their families.
Key Objectives:
Develop a joyful and professional visual identity that appeals to both kids and parents
Reflect the center’s creative, balanced, and experiential approach to teaching Arabic
Design a website that serves as a trusted digital gateway for class information, booking, and parent engagement
Build a social media strategy that promotes trust, showcases real classroom moments, and supports growth
The Design
Core Concept: “Rock Balancing”
Inspired by the meditative act of balancing stones, the identity represents the three foundational pillars of Arabic learning at Beit Arabi:
Vocabulary (blue)
Grammar (yellow)
Phonetics & Phonology (pink)
Each shape is playful and abstract, rooted in Arabic letterforms and diacritic symbols, representing how the center builds a strong linguistic base in a fun and visual way.
Brand Personality:
Lively – Reflecting the energy of young learners
Exciting – Capturing the curiosity of discovery
Imaginative – Encouraging creative thinking
Daring – Pushing the boundaries of traditional Arabic education
Logo System:
The logomark balances three colorful abstract shapes into a character-like figure. It feels child-friendly, modern, and playful, while still professional and trustworthy for parents.
