Belucci

Belucci is a fashion brand specializing in refined men’s suits and formalwear. The project involved the development of a full brand refresh identity and digital presence, aiming to reflect timeless masculinity, sophistication, and Italian tailoring heritage. From logo design and typography to color palette, packaging, and a seamless e-commerce experience, every element was crafted to convey elegance, quality, and confidence. The website served as an extension of the brand's persona—sleek, minimal, and sartorially sharp.

client

[ Belucci ]

role

[ Design Director ]

Year

[ 2022 ]

Client Brief

Objective: Create a premium brand that appeals to modern gentlemen looking for tailored, high-end fashion.

Target Audience:
- Men aged 28–55
- Affluent professionals, entrepreneurs, and fashion-conscious clients
Requirements:
- Elegant and masculine visual identity
- Smooth and elevated online shopping experience
- Reflect Italian craftsmanship and urban sophistication
- A brand should feel both aspirational and accessible
- A storytelling element that emphasizes style as a personal signature

Direction

Visual Strategy:

Inspired by Italian fashion houses, the identity used bold serif typography paired with minimal layouts and a neutral, monochrome color palette.
Photography focused on posture, detail shots, and editorial-style portraits to highlight textures and fits.
The logo was designed to be timeless and elegant, working across tags, labels, buttons, and digital.
The website combined luxury e-commerce UX standards (fluid navigation, full-width images, lookbooks) with a modern, responsive build.