Eva Ban
Eva Ban is a luxury beauty brand rooted in elegance, confidence, and femininity. The project involved building the brand from the ground up—from concept and strategic positioning to a full visual identity system. The identity blends modern sophistication with timeless beauty codes, targeting high-end consumers who value authenticity and understated luxury. Every element, from the logotype to packaging design, was curated to reflect a bold, confident woman who embraces her femininity unapologetically.
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Client Brief
Objective: Create a luxury beauty brand that competes regionally and globally, with a tone that feels modern, empowering, and premium.
Target Audience: Women aged 25–45, urban, stylish, socially active, and aligned with modern luxury and wellness.
Requirements:
A distinctive brand name and narrative
Full visual identity including logo, typography, and brand colors
Elegant packaging design
Guidelines for social media, print, and retail visibility
A tone of voice that’s feminine, bold, and minimal
Creative Direction
Positioning Concept: “Delicate Power”
Eva’s identity is anchored in the paradox of softness and strength. The creative direction balances clean minimalism with bold visual moments, using rich textures, elegant typography, and monochromatic color accents. The brand voice is poetic yet direct, embracing real femininity, not the filtered kind.
Visual System:
Logotype: Custom serif for a timeless and high-fashion look
Color Palette: Deep neutrals with metallic blush undertones
Typography: Elegant editorial fonts paired with contemporary sans-serifs
Packaging: Sustainable materials, soft-touch finishes, blind embossing
Digital Assets: Modular, scrollable layouts with editorial-grade storytelling
