L’Atelier Des Arts Center
L’Atelier Des Arts Center is a vibrant, inclusive art hub that brings together diverse artists, creators, and community members through exhibitions, workshops, and creative programs. The branding and digital presence were built to reflect this inclusive, collaborative, and colorful nature, celebrating creativity as a universal language.
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Client Brief
To create a full brand identity and digital presence for a multidisciplinary arts center that:
Appeals to all age groups and levels of artistic skill
Encourages community participation and creativity
Reflects both professionalism and playfulness
Works fluently in bilingual (Arabic/English) environments
Provides easy navigation for services like class bookings, gallery visits, and events
The client also requested a flexible identity that could be used across digital and physical platforms — from signage and badges to Instagram Stories and web highlights.
The Design Direction
We adopted a modular, human-centered, and playful design language:
Logo: Built from abstract, overlapping color blocks symbolizing diversity, collaboration, and creativity.
Colors: A rich mix of bold primaries and friendly pastels to feel creative but trustworthy.
Typography: Futura and Montserrat (Latin) with a complementary Arabic typeface — modern, clean, and highly legible.
Icons & Illustrations: Geometric and minimal to match the visual identity, adding a fun and educational tone.
Layout & Grid: Clear, accessible structures with room for imagery and breathing space, ensuring clarity and flexibility across mediums.
Tone of Voice: Energetic, community-focused, and empowering — designed to inspire participation and a sense of belonging.
The final outcome is a warm, modern, and expressive identity that celebrates creativity while remaining practical and professional.
