We Live by the Same Light
Louvre Abu Dhabi stands as a beacon of cultural harmony, presenting historic artworks and artifacts from diverse civilizations. This campaign celebrates that spirit by focusing on the Universal Religions Gallery, where symbols of Islamic, Christian, Hindu, and other beliefs are displayed side by side. The visuals juxtapose sacred objects and icons from different faiths to demonstrate shared human values, spiritual heritage, and mutual respect.
Client
Role
Year
Client Brief
To promote the Universal Religions Gallery at Louvre Abu Dhabi as part of the Year of Tolerance, with the goal of highlighting the unity of diverse cultures and faiths showcased under one roof. The client requested a campaign that aligns with the museum’s vision as a cultural bridge and inclusive space, with messaging that resonates locally and internationally.
Direction
The creative concept revolves around the metaphor of light—a universal symbol across all faiths—positioning it as the common thread that connects humanity despite different paths.
Key visual themes include:
Clean, minimal backgrounds to allow the artifacts to shine.
The strategic use of bilingual messaging (Arabic & English) to reinforce cultural inclusivity.
A unified tagline: “We live by the same light”, paired with secondary lines like “Even when we follow different paths, light has always guided our way.”
Display placements on large-format billboards and high-traffic city areas to maximize visibility.
The campaign merges storytelling with striking visual contrasts and symmetry, creating a peaceful yet powerful call to unity through art.
