CREATIVE
CREATIVE
STRATEGIC
STRATEGIC
HUMAN
HUMAN
Award-winning Senior Art Director reshaping brands, campaigns, and user experiences across the UAE & beyond — with strategy at heart and impact at scale.
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Selected
Selected
WORK
WORK
explore
Distinctive identities, immersive experiences, and award-winning campaigns — handpicked from a career built on bold thinking and cultural insight.
From rebranding banks to launching startups, each project solves a real problem with purpose and craft.
about Kawas
about Kawas
from Syria - based in Dubai, UAE
from Syria - based in Dubai, UAE
let’s works together
[ ABOUT ME ]
I'm Mohammad Alkawas, an award-winning Senior Art Director with over 12 years of experience creating bold, human-centered campaigns and brand stories across the MENA region.
Whether I'm redefining the voice of a global bank, launching a disruptive startup, or shaping a national moment, I bring deep strategy, cultural relevance, and timeless visual craft to every frame I build.
I'm not interested in visuals that look good—I'm here for the ones that work hard.
[ MY mission ]
To lead with clarity, create with purpose, and craft narratives that connect.
My work sits at the intersection of strategy, culture, and human insight — turning ideas into experiences and brands into stories people care about.
To lead with clarity, create with purpose, and craft narratives that connect.
My work sits at the intersection of strategy, culture, and human insight — turning ideas into experiences and brands into stories people care about.
LET ME SHOW YOU HOW I THINK
MY CREATIVE APPROACH
MY CREATIVE APPROACH
From insight to execution — a strategic journey shaped by people, purpose, and powerful storytelling.
[ 01 ]
DISCOVERY & ALIGNMENT
Before anything visual, we dig into context. What challenge are we solving? Why now? What matters most to your audience — and to you?
- Define key goals and challenges
- Understand your business and brand
- Align on expectations, needs, and priorities
[ 01 ]
DISCOVERY & ALIGNMENT
Before anything visual, we dig into context. What challenge are we solving? Why now? What matters most to your audience — and to you?
- Define key goals and challenges
- Understand your business and brand
- Align on expectations, needs, and priorities
[ 01 ]
DISCOVERY & ALIGNMENT
Before anything visual, we dig into context. What challenge are we solving? Why now? What matters most to your audience — and to you?
- Define key goals and challenges
- Understand your business and brand
- Align on expectations, needs, and priorities
[ 01 ]
DISCOVERY & ALIGNMENT
Before anything visual, we dig into context. What challenge are we solving? Why now? What matters most to your audience — and to you?
- Define key goals and challenges
- Understand your business and brand
- Align on expectations, needs, and priorities
[ 02 ]
STRATEGY & DIRECTION
Together, we shape the idea. This is where strategy meets vision. I define the narrative, positioning, and creative direction that will anchor every design move we make.
- Brand narrative & concept framework
- Visual tone and messaging
- Wireframes & design system direction
[ 02 ]
STRATEGY & DIRECTION
Together, we shape the idea. This is where strategy meets vision. I define the narrative, positioning, and creative direction that will anchor every design move we make.
- Brand narrative & concept framework
- Visual tone and messaging
- Wireframes & design system direction
[ 02 ]
STRATEGY & DIRECTION
Together, we shape the idea. This is where strategy meets vision. I define the narrative, positioning, and creative direction that will anchor every design move we make.
- Brand narrative & concept framework
- Visual tone and messaging
- Wireframes & design system direction
[ 02 ]
STRATEGY & DIRECTION
Together, we shape the idea. This is where strategy meets vision. I define the narrative, positioning, and creative direction that will anchor every design move we make.
- Brand narrative & concept framework
- Visual tone and messaging
- Wireframes & design system direction
[ 03 ]
COLLABORATIVE ONBOARDING
I believe great design isn’t delivered — it’s built together. You’ll be part of the creative journey, with structured guidance and room for iteration.
- Strategy-driven workshops
- Custom walkthroughs & video explainers
- Direct, editable design prototypes
[ 03 ]
COLLABORATIVE ONBOARDING
I believe great design isn’t delivered — it’s built together. You’ll be part of the creative journey, with structured guidance and room for iteration.
- Strategy-driven workshops
- Custom walkthroughs & video explainers
- Direct, editable design prototypes
[ 03 ]
COLLABORATIVE ONBOARDING
I believe great design isn’t delivered — it’s built together. You’ll be part of the creative journey, with structured guidance and room for iteration.
- Strategy-driven workshops
- Custom walkthroughs & video explainers
- Direct, editable design prototypes
[ 03 ]
COLLABORATIVE ONBOARDING
I believe great design isn’t delivered — it’s built together. You’ll be part of the creative journey, with structured guidance and room for iteration.
- Strategy-driven workshops
- Custom walkthroughs & video explainers
- Direct, editable design prototypes
[ years of experience ]
[ years of experience ]
[ years of experience ]
[ years of experience ]
[ project done ]
[ project done ]
[ project done ]
[ project done ]
[ satisfied customers ]
[ satisfied customers ]
[ satisfied customers ]
[ satisfied customers ]
[ certified award ]
[ certified award ]
[ certified award ]
[ certified award ]
experience
experience
showcasing my visual designing journey
2014 - PRESENT
ADIB
senior Art Director
Leading branding and creative strategy for one of the UAE’s top Islamic banks. I manage a multidisciplinary team, deliver human-centric campaigns, and shape high-impact narratives across digital and traditional platforms. - Spearheaded creative direction for ADIB’s national and product campaigns - Led branding refreshes and internal communications projects - Drove experiential marketing and customer engagement initiatives - Mentored junior talent and contributed to senior-level creative decisions
ADIB
senior Art Director
Leading branding and creative strategy for one of the UAE’s top Islamic banks. I manage a multidisciplinary team, deliver human-centric campaigns, and shape high-impact narratives across digital and traditional platforms. - Spearheaded creative direction for ADIB’s national and product campaigns - Led branding refreshes and internal communications projects - Drove experiential marketing and customer engagement initiatives - Mentored junior talent and contributed to senior-level creative decisions
ADIB
senior Art Director
Leading branding and creative strategy for one of the UAE’s top Islamic banks. I manage a multidisciplinary team, deliver human-centric campaigns, and shape high-impact narratives across digital and traditional platforms. - Spearheaded creative direction for ADIB’s national and product campaigns - Led branding refreshes and internal communications projects - Drove experiential marketing and customer engagement initiatives - Mentored junior talent and contributed to senior-level creative decisions
ADIB
senior Art Director
Leading branding and creative strategy for one of the UAE’s top Islamic banks. I manage a multidisciplinary team, deliver human-centric campaigns, and shape high-impact narratives across digital and traditional platforms. - Spearheaded creative direction for ADIB’s national and product campaigns - Led branding refreshes and internal communications projects - Drove experiential marketing and customer engagement initiatives - Mentored junior talent and contributed to senior-level creative decisions
TBWA\RAAD
ART DIRECTOR
Directed award-winning campaigns for regional powerhouses including KFC, beIN Sports, du telecom, Louvre Abu Dhabi, and the UAE Government. Balanced strategy, storytelling, and production excellence across integrated campaigns. - Delivered multi-channel campaigns: TVCs, digital, social, print - Oversaw brand identity systems and major product launches - Won Cannes Lions, Dubai Lynx, and Loeries awards - Blended traditional advertising with immersive brand experiences
TBWA\RAAD
ART DIRECTOR
Directed award-winning campaigns for regional powerhouses including KFC, beIN Sports, du telecom, Louvre Abu Dhabi, and the UAE Government. Balanced strategy, storytelling, and production excellence across integrated campaigns. - Delivered multi-channel campaigns: TVCs, digital, social, print - Oversaw brand identity systems and major product launches - Won Cannes Lions, Dubai Lynx, and Loeries awards - Blended traditional advertising with immersive brand experiences
TBWA\RAAD
ART DIRECTOR
Directed award-winning campaigns for regional powerhouses including KFC, beIN Sports, du telecom, Louvre Abu Dhabi, and the UAE Government. Balanced strategy, storytelling, and production excellence across integrated campaigns. - Delivered multi-channel campaigns: TVCs, digital, social, print - Oversaw brand identity systems and major product launches - Won Cannes Lions, Dubai Lynx, and Loeries awards - Blended traditional advertising with immersive brand experiences
TBWA\RAAD
ART DIRECTOR
Directed award-winning campaigns for regional powerhouses including KFC, beIN Sports, du telecom, Louvre Abu Dhabi, and the UAE Government. Balanced strategy, storytelling, and production excellence across integrated campaigns. - Delivered multi-channel campaigns: TVCs, digital, social, print - Oversaw brand identity systems and major product launches - Won Cannes Lions, Dubai Lynx, and Loeries awards - Blended traditional advertising with immersive brand experiences
favourite
stack
favourite
stack
explore my curated top design picks
My skill
ADOBE CREATIVE SUITE
Design & Production
Mastery of Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects — shaping everything from brand identities and campaigns to motion graphics and final production-ready assets.
ADOBE CREATIVE SUITE
Design & Production
Mastery of Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects — shaping everything from brand identities and campaigns to motion graphics and final production-ready assets.
ADOBE CREATIVE SUITE
Design & Production
Mastery of Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects — shaping everything from brand identities and campaigns to motion graphics and final production-ready assets.
ADOBE CREATIVE SUITE
Design & Production
Mastery of Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects — shaping everything from brand identities and campaigns to motion graphics and final production-ready assets.
figma
UI/UX & Collaboration
My go-to for interface design, prototyping, and fast-paced collaborative work. Ideal for aligning stakeholders and developers in real time across platforms.
figma
UI/UX & Collaboration
My go-to for interface design, prototyping, and fast-paced collaborative work. Ideal for aligning stakeholders and developers in real time across platforms.
figma
UI/UX & Collaboration
My go-to for interface design, prototyping, and fast-paced collaborative work. Ideal for aligning stakeholders and developers in real time across platforms.
figma
UI/UX & Collaboration
My go-to for interface design, prototyping, and fast-paced collaborative work. Ideal for aligning stakeholders and developers in real time across platforms.
STRATEGY and DIGITAL MARKETING
Planning and Positioning
From market analysis to content strategy and user journey planning — I connect brand goals to digital behavior, helping brands grow through smart positioning and measurable impact.
STRATEGY and DIGITAL MARKETING
Planning and Positioning
From market analysis to content strategy and user journey planning — I connect brand goals to digital behavior, helping brands grow through smart positioning and measurable impact.
STRATEGY and DIGITAL MARKETING
Planning and Positioning
From market analysis to content strategy and user journey planning — I connect brand goals to digital behavior, helping brands grow through smart positioning and measurable impact.
STRATEGY and DIGITAL MARKETING
Planning and Positioning
From market analysis to content strategy and user journey planning — I connect brand goals to digital behavior, helping brands grow through smart positioning and measurable impact.
CONCEPTING and IDEATION
Creative Thinking
I lead with insight-driven ideas that turn briefs into stories. Brainstorming, storyboarding, and campaign thinking rooted in audience, culture, and emotion.
CONCEPTING and IDEATION
Creative Thinking
I lead with insight-driven ideas that turn briefs into stories. Brainstorming, storyboarding, and campaign thinking rooted in audience, culture, and emotion.
CONCEPTING and IDEATION
Creative Thinking
I lead with insight-driven ideas that turn briefs into stories. Brainstorming, storyboarding, and campaign thinking rooted in audience, culture, and emotion.
CONCEPTING and IDEATION
Creative Thinking
I lead with insight-driven ideas that turn briefs into stories. Brainstorming, storyboarding, and campaign thinking rooted in audience, culture, and emotion.
PHOTO and VIDEO DIRECTION
Visual Storytelling
Experienced in supervising shoots, art directing content, and translating abstract ideas into cinematic frames — across photography, TVCs, and branded video.
PHOTO and VIDEO DIRECTION
Visual Storytelling
Experienced in supervising shoots, art directing content, and translating abstract ideas into cinematic frames — across photography, TVCs, and branded video.
PHOTO and VIDEO DIRECTION
Visual Storytelling
Experienced in supervising shoots, art directing content, and translating abstract ideas into cinematic frames — across photography, TVCs, and branded video.
PHOTO and VIDEO DIRECTION
Visual Storytelling
Experienced in supervising shoots, art directing content, and translating abstract ideas into cinematic frames — across photography, TVCs, and branded video.
TEAM LEADERSHIP and PROJECT MANAGEMENT
Creative Operations
Adept at leading multidisciplinary teams, mentoring creatives, and managing timelines under pressure — with tools like Trello, Notion, and good old human empathy.
TEAM LEADERSHIP and PROJECT MANAGEMENT
Creative Operations
Adept at leading multidisciplinary teams, mentoring creatives, and managing timelines under pressure — with tools like Trello, Notion, and good old human empathy.
TEAM LEADERSHIP and PROJECT MANAGEMENT
Creative Operations
Adept at leading multidisciplinary teams, mentoring creatives, and managing timelines under pressure — with tools like Trello, Notion, and good old human empathy.
TEAM LEADERSHIP and PROJECT MANAGEMENT
Creative Operations
Adept at leading multidisciplinary teams, mentoring creatives, and managing timelines under pressure — with tools like Trello, Notion, and good old human empathy.
TRAINING and WORKSHOPS
Design Education
Experienced in mentoring junior designers, leading internal trainings, and running workshops on branding, design thinking, and visual communication strategies.
TRAINING and WORKSHOPS
Design Education
Experienced in mentoring junior designers, leading internal trainings, and running workshops on branding, design thinking, and visual communication strategies.
TRAINING and WORKSHOPS
Design Education
Experienced in mentoring junior designers, leading internal trainings, and running workshops on branding, design thinking, and visual communication strategies.
TRAINING and WORKSHOPS
Design Education
Experienced in mentoring junior designers, leading internal trainings, and running workshops on branding, design thinking, and visual communication strategies.
LET'S CREATE SOMETHING MEANINGFUL
Got a vision? I’ll help you shape it into strategy and design.
Whether you're launching a brand, reimagining a platform, or telling a story that matters — let's make it resonate.
LET'S CREATE SOMETHING MEANINGFUL
Got a vision? I’ll help you shape it into strategy and design.
Whether you're launching a brand, reimagining a platform, or telling a story that matters — let's make it resonate.
LET'S CREATE SOMETHING MEANINGFUL
Got a vision? I’ll help you shape it into strategy and design.
Whether you're launching a brand, reimagining a platform, or telling a story that matters — let's make it resonate.
LET'S CREATE SOMETHING MEANINGFUL
Got a vision? I’ll help you shape it into strategy and design.
Whether you're launching a brand, reimagining a platform, or telling a story that matters — let's make it resonate.